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On sale

Joico JoiGel Firm

Sale price

Regular price $27.50
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There’s a whole lot more to JoiGelFirm than just holding power: Consider it your go-to, firm-holding styler that protects hair with a shot of glam.

Helps add structure and hold

Locks in hydration

Boosts shine

Thermal protection

Protects against pollution*
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